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FRONTBRICK / WORKBOOK 01

Your GTM system, on one page.

Choose a market. Make a useful offer. Decide what happens next. Use these seven prompts to turn a broad growth idea into a specific first test.

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01

Your market

Which companies and buying roles have this problem? What makes an account a good fit?

02

The problem worth solving

What changes for your buyer if they solve it? Name the business result.

03

A useful first offer

What specific, credible next step can you offer? Why is it useful now?

04

A reason to reach out

Which observable event suggests the problem matters now? How will you verify it?

05

Your first channel and message

Where can you reach these buyers? Write the opening idea, not an entire sequence.

06

Qualification and ownership

What counts as a useful response? Who follows up, where, and how quickly?

07

The first test

What will you test, over what period, and what evidence decides the next step?

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