Market mapping and account research
Define your ICP, map your addressable market and research the companies that fit. Claygent research turns specific questions about buyers into usable account context.
BOUTIQUE TEAM. SENIOR GTM ENGINEERS.
Turn your next growth idea into a system your team can use. Our Clay consulting agency connects commercial strategy, data, workflows and AI agents, built by senior engineers with sales and marketing experience.
Your market map and GTM strategy are complimentary.
CLAY IMPLEMENTATION, CONNECTED TO YOUR BUSINESS
A new sales leader. A returning account. A company that fits your ideal customer profile. We build the Clay system that researches the context, scores the opportunity and routes it to the right next step.
PREDICTION GUARD · CLIENT EXPERIENCE
Prediction Guard had strong technology and real demand signals. It needed a repeatable way to reach the right buyers.
We connected audience research, messaging, outreach and sales handoff, then documented the process and coached the team to run it. Catherine’s recommendation describes the combination buyers should expect from a Clay implementation partner: commercial judgment and hands-on execution.
A PUBLIC RECOMMENDATION FROM PREDICTION GUARD
“What we needed was someone who could think at the strategy level and then actually build the thing. Stan did both, which is rarer than it sounds.”

Campaign reporting: September 16–October 16, 2026. [Explore the campaign and sales handoff](/linkedin-lead-generation-agency#li-results)
CLAY CONSULTING SERVICES
Our Clay agency starts with the decisions your sales and marketing teams need to make. Then we design the data and workflows that make those decisions repeatable.
Define your ICP, map your addressable market and research the companies that fit. Claygent research turns specific questions about buyers into usable account context.
Build enrichment waterfalls, validate contact details, standardize fields and remove duplicates. Connect the results to HubSpot, Salesforce or your existing CRM with clear update rules.
Combine fit with hiring, job changes, company news and engagement. Prioritize the accounts with a relevant reason to hear from you and route them into the right play.
Enrich new inquiries, check fit and match the lead to an owner. Give sales the account context and next action while interest is fresh.
Build agents that investigate accounts, interpret signals and recommend or perform approved actions. Define their evidence, allowed tools and escalation points before launch.
Use the same account intelligence to prepare relevant outreach, sync supported ad audiences and update your CRM. Sales and marketing work from a shared view of the buyer.
FROM RAW RECORDS TO USEFUL CONTEXT
Good automation depends on the records behind it. Our Clay implementation services connect sourcing, enrichment, verification and scoring before a record reaches your CRM or a campaign.
Filter for fit before expensive research. Reuse known data, set refresh rules and stop a waterfall when it has the answer the workflow needs.
Agree field ownership, duplicate handling and update rules. Test on a sample before syncing the wider audience, and make failed records easy to investigate.
AGENTIC GTM SYSTEMS
Ask for the outcome. We build the system that connects the steps: validate the input, enrich the contact, research the company, prepare a relevant email and route it into your campaign.
The offer, audience and campaign determine the path. Clay handles the research and routing, while Twain and Instantly carry the context into outreach.
Inspect each step, follow the enrichment branches and choose whether to preview the result or enroll the contact. Your team can see how the request becomes an action.
BUILD WITH WHAT CLAY CAN DO NOW
We choose the Clay capabilities that fit your use case, workspace and team. Your implementation can combine reliable data foundations with the newer tools for orchestration and account intelligence.
Audiences
Connect people, companies and CRM context in a persistent data foundation. Build segments that your agents and workflows can use.
Clay product detailsClaygents
Answer specific company and contact questions, structure the findings and feed the results into qualification and personalization.
Clay product detailsAccount Agents
Use account history and new signals to determine the next action. Retain conclusions so the next run builds on what the agent already knows.
Workflows
Connect triggers, enrichment, branching and actions in a visual workflow. Trace individual records and inspect cost, status and errors.
Clay’s global agent
Use a shared knowledge base and natural-language instructions to plan and operate across the workspace. We assess fit and access before scoping a pilot.
Inbound SDR Agent
Clay’s announced agent combines visitor enrichment, voice qualification, tailored product demos and routing. We can plan the data and handoff around it as access rolls out.
We also connect reusable Functions, APIs and MCP access where they help your team work with the system. Feature access and plan requirements are confirmed during scoping.
A BOUTIQUE CLAY IMPLEMENTATION PARTNER
frontBrick is a boutique Clay agency. You work directly with senior go-to-market engineers who understand sales, marketing and the systems connecting them.
The people shaping your strategy stay involved in delivery. They can challenge an audience assumption, diagnose a weak message and trace a workflow failure in the same engagement.
Start with the buyer, offer and sales motion. Decide what is worth automating and how the team will use the output.
Build the research, data model, integrations and agent behavior. Test the complete path from input to sales action.
Document the logic, explain the controls and train the people taking ownership. Agree ongoing support around the work you need.
COMPARE CLAY AGENCIES AND CONSULTANTS
Clay experts vary in specialization, team model and scope. Compare the people doing the work, the system you will receive and the support after launch. Here is how frontBrick fits alongside ten partners in Clay’s directory.
| Clay partner | Published focus and fit | Why consider frontBrick |
|---|---|---|
| The Kiln | Custom GTM engineering across inbound, outbound and RevOps, with automation specialists and early Clay team members. Its site now notes its acquisition by 2X. Fit: Teams seeking a broad technical delivery partner across several GTM functions. | Choose frontBrick when direct access to a boutique senior team and a defined implementation engagement are central to your decision. |
| Go Nimbly | A global RevOps consultancy positioning Clay within wider systems architecture for mid-market and enterprise B2B SaaS. Fit: Organizations combining Clay with a larger RevOps transformation. | frontBrick suits teams looking for a focused Clay and agentic-system build, with the strategist involved in implementation. |
| RevPartners | Clay implementation, CRM operations and allbound execution, with a strong HubSpot focus. Fit: Teams whose central requirement is HubSpot and revenue operations alignment. | frontBrick starts with the commercial play and designs the research, agent and activation workflow around your existing stack. |
| FullFunnel | Managed GTM support, applied AI and Clay data-engine implementation delivered by senior operators. Fit: Teams looking for embedded operational capacity and ongoing administration. | frontBrick offers a boutique implementation engagement with custom project pricing, with the build, documentation and team enablement scoped together. |
| Frontal AI | GTM engineering, ads and content connected in Clay and the CRM. Formerly ColdIQ Agency. Fit: B2B teams past product-market fit seeking a broader managed demand-generation program. | Choose frontBrick for direct senior involvement in a specific Clay implementation or agentic system, with channel execution added around that system when needed. |
| demandDrive | Clay implementation alongside sales, marketing and RevOps services, including outsourced sales development. Fit: Teams needing systems delivery and additional sales development capacity. | frontBrick focuses on a boutique engineering relationship: commercial strategy, hands-on system delivery and a practical handoff to your team. |
| Growth Engine X | Clay-powered B2B lead generation and large-scale cold email. Its current website emphasizes campaign execution and testing. Fit: Teams primarily buying a managed outbound campaign operation. | frontBrick’s implementation can cover inbound routing, CRM intelligence, account monitoring and AI agents as well as outbound. |
| SalesCaptain | Clay-based prospecting connected to outbound strategy, enrichment, personalization and campaign delivery. Fit: Companies looking for an agency to build and run outbound campaigns. | Choose frontBrick when you want senior commercial input on the system itself, including agent behavior, CRM workflows and team ownership after delivery. |
| Blue Modern Advisory | A boutique GTM strategy and engineering consultancy building AI prospecting systems, including work for financial institutions and B2B enterprises. Fit: Teams with specialized research, proprietary data or investment-related prospecting needs. | Both offer boutique strategic delivery. Compare the proposed engineer, relevant workflows and implementation scope; frontBrick prices each project around the agreed system and scope. |
| Sculpted | A specialist in Clay for HubSpot CRM data: cleaning, enrichment, prioritization and ongoing data quality. Fit: B2B software teams whose immediate priority is trustworthy HubSpot records. | frontBrick connects that data foundation to a wider system of signals, AI research, routing, outreach and sales handoff. |
Based on public partner profiles and service pages reviewed October 17, 2026. Agency names link to their Clay listings. Fit assessments reflect the work each partner describes.
A freelancer can suit a clearly defined task with an internal owner. An in-house engineer suits a continuous backlog and a team ready to hire and manage the role. A boutique Clay agency gives you commercial and technical input for a scoped implementation.
Discuss a real workflow, its failure cases, expected usage costs and handoff. Ask who makes the strategic decisions and who will implement them. A badge is useful; the delivery conversation tells you how the partnership will work.
FROM FIRST CALL TO TEAM HANDOFF
Review the ICP, offer, existing stack and workflow gaps. Agree the use cases, success measures and implementation boundaries.
Map records, triggers, integrations and ownership. Build the enrichment, research, scoring and actions in the right Clay architecture.
Check sample outputs, credit usage, duplicate handling, failed runs and CRM updates. Review agent decisions and approval paths with your team.
Deliver the agreed system with documentation, training and a clear operating owner. Use real feedback to prioritize the next improvements.
CLAY IMPLEMENTATION PRICING
Clay implementation has custom project pricing. We scope the engagement around the workflows, integrations and agent behavior your team needs.
A focused enrichment and routing build is different from a multi-system implementation with account agents, CRM synchronization and several activation channels. Your proposal makes the deliverables and acceptance criteria clear.
We agree software and usage requirements, training and any ongoing management before the build begins.
SENIOR-LED IMPLEMENTATION
Custom project pricing
Strategy, engineering and team handoff.
A defined project, priced around your workflows, integrations and handover. Your discovery call is complimentary.
BUYING A CLAY IMPLEMENTATION
MAKE THIS USEFUL FOR YOUR TEAM
Take the ideas into ChatGPT, Claude, Gemini or Perplexity. Start with a question that matters to your business.
ChatGPT, Claude and Perplexity open with your prompt. For Gemini, we copy it automatically: paste it into the chat. Sign-in may be required.