Find and understand your market
Map the addressable market, research buying committees and build useful segments. Turn account fit and signals into a clear decision about who to pursue.
FRACTIONAL GTM ENGINEER · WORK DIRECTLY WITH STAN
Bring a senior GTM engineer onto your team.
I help you decide what to build. Then I build it with your team, in your tools.
Sales and marketing experience, hands-on GTM engineering and one person accountable for connecting the two. In three months, we build, document and hand over a system your team can run.
- Direct access to me
- Your tools. Your system.
- Custom scope
ONE COMMERCIAL PLAN. CONNECTED EXECUTION.
Build the system your next stage needs.
A fractional GTM engineer connects commercial strategy, data, automation and execution. I work alongside your team to find the opportunity, choose the right approach and build the workflows that make it happen.
- Research & signals
- Content & AI visibility
- Ads & audiences
- Outreach & CRM
PREDICTION GUARD · FROM BUILD TO INTERNAL OPERATION
A system the client could take over.
Prediction Guard needed a repeatable way to reach the right buyers and the knowledge to run it internally.
The build connected Clay research, account and contact scoring, buying signals and CRM-connected outreach. Reusable Claude skills supported the work. Written and video instructions made it usable beyond the engagement.
- 30,000+
- People scored
- 6
- Live outreach campaigns
- 8
- Written + video SOPs
- 1 day
- To begin operating parts internally after handover
“Operating the new system after handover was very smooth, largely because of how thorough the handover was.”
Sharan ShirodkarDirector of GTM Engineering, Prediction GuardCOMMERCIAL JUDGMENT, THEN THE BUILD
Start with the opportunity. Choose the right way to reach it.
You don’t need to arrive with a technical brief. Bring the business problem. I use my sales and marketing background to work out the strategy, challenge the assumptions and put the system into practice.
Build demand across channels
Connect content, AI visibility, ads and account-based marketing around how your buyers evaluate. Build audiences and landing pages at scale when they support the strategy.
Turn interest into conversations
Coordinate email, LinkedIn, relevant offers and follow-up. Connect engagement to the CRM so your team knows who to contact and why.
Make the operation repeatable
Build research agents, enrichment, routing and reporting. Put reliable workflows behind the work your team wants to do more of.
THREE MONTHS, WITH A CLEAR HANDOVER
Decide. Build. Make it yours.
MONTH 01
Choose the highest-value work.
Understand your buyers, goals and current process. Agree the systems to build, access, ownership and measures of success. Get the first useful workflow running.
You leave this phase with
A shared plan, system architecture and working first build.
MONTH 02
Build into the real operation.
Connect the data and tools, test the logic and launch the agreed workflows. Work with your team’s feedback to improve the outputs and the handoff.
You leave this phase with
Integrated workflows tested against real use cases.
MONTH 03
Give your team the controls.
Improve the system, finish the documentation and train the internal owner. Walk through everyday operation, exceptions and the changes your team will make next.
You leave this phase with
A documented system and a team prepared to run it.
We agree the priorities and deliverables together. The three-month plan is built around the systems your business actually needs.
AGENTIC SYSTEMS WITH A BUSINESS PURPOSE
Give AI useful work. Connect the output to action.
Account research, evidence gathering, scoring, message preparation and content workflows can all benefit from agents. I build them around the decision your team needs to make and the next step in your process.
Useful inputs
Connect the sources, account context and criteria the agent needs.
Reviewable decisions
Keep evidence with the output. Test representative cases and review sensitive actions.
A working next step
Route the result into the CRM, campaign or internal workflow, with clear handling for exceptions.
BUILT IN YOUR TOOLS
The handover is part of the system.
Your team should understand what was built, why it works and how to change it.
I build in your accounts and document the workflows as we go. We identify an internal owner early, so they can learn alongside the build and confidently take over.
- Workflow logic, field maps and system connections
- Prompts, agent instructions and research criteria
- Written operating guides and recorded walkthroughs
- Training on daily operation, exceptions and updates
- A clear owner and agreed handover checklist
WORK DIRECTLY WITH ME
A partner who can think it through. And see it through.
I’m Stan. I bring the commercial perspective of someone who has worked in sales and marketing, alongside the technical knowledge to turn a good idea into a working system.
I join the conversation with your team, help choose the strategy and stay hands-on through implementation. That might mean an audience strategy, a content workflow, an agent, a landing-page system or a better way to connect them.
You work with the person making the decisions and building the solution.
A PUBLIC RECOMMENDATION FROM PREDICTION GUARD
“What we needed was someone who could think at the strategy level and then actually build the thing. Stan did both, which is rarer than it sounds.”
CERTIFIED EXPERTISE
Hands-on with the tools. Focused on the business.
Clay Advanced Artisan and certified expertise across the tools I use. Explore my official agency and expert profiles.
Clay Advanced ArtisanHIRING A GTM ENGINEER
Choose the working relationship your team needs.
Fractional GTM engineer
Best when you need senior strategy and implementation for a defined build. I work directly with you over three months, in your tools, then document and hand over the system.
Full-time GTM engineer
Best when the work is continuous and you have the management capacity and roadmap to support a permanent hire. Recruiting, onboarding and long-term ownership sit with your team.
RevOps consultancy
Often fits CRM architecture, reporting, process and revenue operations. Compare the proposed scope when you also need campaign strategy, creative execution and systems across channels.
Managed outbound agency
Best when you want a partner to operate prospecting and outreach for you. Choose the fractional engagement when the priority is building your own wider GTM capability.
COMPARE GTM ENGINEERING PARTNERS
Choose the person who can shape the strategy and build it.
Choose frontBrick when you want commercial judgment and hands-on implementation from the same senior partner. You work directly with me: from finding the opportunity to building the system and teaching your team to run it.
frontBrickvsGTM Engineering
PUBLISHED OFFER
Client-tool builds, strategy, runbooks and recorded builds across monthly service tiers.
WHY CHOOSE FRONTBRICK
You know exactly who is responsible: me. I shape the strategy with you, build in your tools and train your internal owner. One direct relationship from the first commercial decision through to handover.
frontBrickvsAOB
PUBLISHED OFFER
Founder-led delivery with a small team building custom GTM systems.
WHY CHOOSE FRONTBRICK
Bring me the business problem. My sales and marketing background helps us choose the audience, offer and channels, then I build the system behind them. You get commercial thinking and implementation in one engagement.
frontBrickvsGTME Agency
PUBLISHED OFFER
A fractional GTM engineering engagement positioned around ongoing implementation capacity.
WHY CHOOSE FRONTBRICK
Your investment builds an internal capability. We agree a three-month scope, build in your accounts and prepare your team to take over. The deliverable is a working system, with the knowledge to operate and improve it.
frontBrickvsDemandLab
PUBLISHED OFFER
A 90-day GTM system built in the client’s stack, with a phased implementation and handoff.
WHY CHOOSE FRONTBRICK
See what the handover looks like in practice: Prediction Guard received six live campaigns, reusable Claude skills and eight SOPs. Its verified review reports the team operating parts of the system internally within a day of handover.
A PREMIUM, PERSONAL ENGAGEMENT
Custom scope. Custom investment.
Three months. Directly with me. Built around the opportunity in your business.
Pricing depends on the systems, channels, integrations, data volume and internal enablement you need. We agree the deliverables, responsibilities and software requirements before the work starts.
A GOOD FIT IF
You want a system your team can own.
You have an offer to take to market, access to the people and tools involved, and someone who can take responsibility for the system after handover.
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BEFORE WE BUILD
