For B2B Brands Above $1M Annual Revenue

Book Strategy Call
Book Strategy Call

ABM & FRACTIONAL GTM ENGINEERING FOR B2B SAAS

Win the accounts that matter. Build the system behind your growth.

Connect your target accounts, ads and outreach in a managed ABM program. Or work directly with Stan as your fractional GTM engineer to build a system in your tools and hand it over to your team.

Talk to your GTM EngineerSee SaaS client results
  • ABM from $7,000/month
  • Fractional GTM engineer · custom scope
  • Strategy + hands-on implementation
Official Agency Partner
Talk to your GTM Engineer

PRIORITIZE THE MARKET

Find your next best accounts. Give sales a reason to reach out.

A job title and company size are a starting point. The useful question is why this company needs your software now. We combine account fit, relevant changes and engagement to decide who gets your team’s attention first.

Fit

Use case, business model, technology environment and the people involved in buying.

Timing

A new initiative, growing team, operational bottleneck or active engagement with your category.

Next step

A relevant message, useful content or coordinated outreach to the buying team.

TWO WAYS TO BUILD YOUR SAAS GROWTH SYSTEM

Run ABM with us. Or build the capability with Stan.

MANAGED ACCOUNT-BASED MARKETING

Put the whole account in motion.

From $7,000/month

One system connecting account selection, buying-group research, paid media, outreach and CRM reporting. We build and run the program around the accounts worth winning.

Scope depends on channels, ad spend and TAM size. We agree the service scope and media budget in your proposal.

  • TAM mapping, enrichment and account monitoring
  • Advertising channels selected around your buyers
  • Email and LinkedIn outreach in every combination
  • Qualified conversations and account-level reporting
Plan your SaaS ABM system

FRACTIONAL GTM ENGINEER

Build it with Stan. Make it yours.

Custominvestment

Work directly with Stan for three months. Sales and marketing judgment shapes the strategy; hands-on engineering turns it into systems built in your own tools.

The scope and investment reflect the systems, integrations and enablement your team needs.

  • Priorities chosen around your commercial goals
  • ABM, outreach, content, AI visibility and agentic workflows
  • Documentation, recorded guides and team training
  • A handover so your team can operate internally
Talk to Stan
Kolet

KOLET · ACCOUNT-BASED MARKETING IN ACTION

From enterprise attention to qualified opportunities.

Kolet needed to earn the attention of enterprise buyers in a market dominated by established telecom providers.

We combined TAM mapping, Clay enrichment, LinkedIn Thought Leader Ads, Fibbler engagement tracking and warm lemlist outreach. The first 45 days produced 50 replies and 21 SQL opportunities from 437 prospects, with meetings at Apple, Mastercard, Allianz, Lufthansa, Timeout and Turkish Airlines.

Read the Kolet case study

THE FIRST 45 DAYS

21
SQL opportunities
437
prospects
50
replies
11.4%
reply rate

THE LONGER VIEW · 15 MONTHS

Paid and organic engagement, connected to pipeline.

Kolet’s Fibbler dashboard shows €28,655 in ad spend, 106 influenced deals worth $25.14M in pipeline and 15 won deals worth $3.215M in influenced revenue.

frontBrick ABM report: $25.14M influenced pipeline, 106 influenced deals and $3.215M influenced revenue
frontBrick summary of Kolet’s influenced pipeline and revenue · August 2025 to October 2026. View full size

SAAS PROOF, WITH THE CONTEXT

Complex software. Real commercial progress.

SIMPLERQMS · LIFE SCIENCES SOFTWARE

Opening doors in a demanding market.

SimplerQMS sells quality management software to medical device, pharma and biotech companies. The challenge was to reach the right quality leaders and earn consideration in a market with established providers.

frontBrick built the targeting strategy and sending infrastructure, connected Clay research with Instantly, and trained the sales team to use the system.

Read the SimplerQMS case study

SIMPLERQMS CAMPAIGN · 60 ACTIVE DAYS

$420K
Pipeline generated
21
Qualified opportunities
4.4%
Reply rate

PREDICTION GUARD · ENTERPRISE AI

A repeatable way to reach technical buyers.

Account and contact scoring, buying signals and HubSpot-connected outreach became one working system. The engagement delivered six live campaigns and eight written and video operating guides.

Prediction Guard’s verified review describes its team operating parts of the system internally within a day of handover.

Read the verified Clutch review
“Operating the new system after handover was very smooth, largely because of how thorough the handover was.”
Sharan ShirodkarSharan Shirodkar

Director of GTM Engineering, Prediction Guard ★★★★★ · 5.0 review on Clutch

BUILT AROUND HOW YOUR SOFTWARE IS BOUGHT

Different SaaS motions. A strategy for yours.

01

Enterprise and technical software

Map the champion, technical evaluator and budget owner. Research the deployment environment and business problem before leading with a demo. Give each person evidence relevant to their role.

02

Vertical SaaS

Build segments around the workflow you improve. For a quality management platform, the conversation with a quality leader should reflect the realities of their industry, rather than a generic efficiency pitch.

03

Product-led teams adding sales

Connect your first-party trial or product signals to company fit. Prioritize the users and accounts that warrant a sales conversation, with their activity and use case available in the CRM.

04

A new segment or market

Test a focused audience, message and offer before broadening the program. Learn which pain gets a response, which buyers qualify and what sales needs to move the conversation forward.

ONE CONNECTED PROGRAM

One account strategy. Connected marketing and sales.

Your GTM engineer connects account selection, buying-group research, paid engagement and outreach. In a managed ABM program we operate that system with you. In a fractional engagement, Stan builds the agreed capability in your tools for your team to own.

01

Define the opportunity

Agree your ideal customer profile, use cases, exclusions and qualification criteria. Look at contract value and sales capacity before deciding how much outreach the program needs.

02

Research and prioritize

Use Clay to enrich companies and contacts, check fit and organize useful signals. Keep current customers, active opportunities and excluded accounts out of prospecting sequences.

03

Make contact relevant

Coordinate ads, relevant content, email and LinkedIn around the same target accounts. Build familiarity across the buying group, then use engagement and research to prioritize outreach. Outreach is included in every ABM configuration.

04

Move the conversation

Manage replies, qualify interest and route the context into your CRM. Review objections and sales outcomes, then improve the audience, offer and follow-up.

B2B SaaS lead generation is the work of identifying suitable business buyers and turning relevant interest into sales conversations. Effective SaaS demand generation also builds familiarity and understanding before those buyers are ready to speak.

QUALIFICATION YOUR SALES TEAM CAN USE

A meeting needs a reason to happen.

We agree what makes a lead useful before the first campaign. That means a suitable company, a relevant person, a problem your product addresses and a clear reason for the next conversation.

Your team receives the account context, engagement history and qualification notes. A curious reply, a booked meeting and an accepted opportunity are tracked separately.

For longer SaaS sales cycles, we review accepted opportunities, stage progression and pipeline alongside replies and meetings. Your CRM supplies the commercial feedback.

Discuss your qualification criteria

Account fitDoes the company match the market, use case and technical requirements?

Buyer relevanceIs this person a user, champion, evaluator or decision-maker for the problem?

Conversation contextWhat did they engage with or tell us, and what should sales address first?

Agreed next stepIs there a sensible reason to meet, share evidence or continue the discussion?

SENIOR THINKING. HANDS-ON EXECUTION.

A senior partner for your account strategy and GTM system.

A boutique team with sales and marketing judgment, practical Clay expertise and the ability to execute across channels. The people shaping your strategy understand how to build it and how sales will use it.

Comparing with Callbox?

Callbox publishes a dedicated team model and broad multichannel appointment-setting coverage.

Choose frontBrick when you want a senior GTM engineer close to the strategy, account research and campaign decisions. We connect the workflow to your offer and your sales process.

Comparing with Ironpaper?

Ironpaper describes SaaS programs spanning demand generation, inbound marketing, content and account-based marketing.

Choose frontBrick when you want one senior team connecting paid media, account research and outreach, or a direct engagement with Stan to build and hand over your own GTM system.

Want to operate the system internally? Our fractional GTM engineer engagement builds in your tools and includes documentation and handover.

CERTIFIED ON THE TOOLS WE RUN

Expertise you can verify.

Clay Advanced Artisan expertise for research and enrichment, plus certified agency profiles across the outreach stack. The tools support the strategy, from audience building through to reply handling.

BUYING AGENCY SERVICES

Questions SaaS teams ask.

THE FRONTBRICK NEWSLETTER

Build your next SaaS growth playbook.

Get lessons on ABM, account intelligence and GTM systems—from the first buying signal to sales action and internal handover.

Campaign lessons and workflows from frontBrick, in your inbox.

Get the next playbook.

Subscribe to the newsletter.

YOUR NEXT MARKET OPPORTUNITY

Let’s find the buyers your product was built for.

Bring your product, your market and your growth goals. We’ll work out where the strongest opportunity is and how to turn it into a focused program.

Official Agency Partner
Talk to your GTM Engineer

Your market map and outreach strategy are complimentary.

MAKE THIS USEFUL FOR YOUR TEAM

Ask AI about this page.

Take the ideas into ChatGPT, Claude, Gemini or Perplexity. Start with a question that matters to your business.

What would you like to explore?
Review or edit your prompt
ChatGPTClaudeGeminiPerplexity

ChatGPT, Claude and Perplexity open with your prompt. For Gemini, we copy it automatically: paste it into the chat. Sign-in may be required.