Cold Email Marketing

The Challenge

CrossBridge is a U.S. market entry partner that handles everything international brands need to sell in America - from warehousing and accounting to retail compliance and eCommerce operations.

They launched a new company with zero pipeline, targeting international eCommerce brands doing $500K+ in revenue who wanted to expand to the U.S. market.

The problem? Finding quality eCommerce company data is notoriously difficult. Most databases don't capture international manufacturers, don't track revenue accurately, and certainly don't identify the real decision-makers behind expansion initiatives.

CrossBridge needed a partner who could solve the data problem, find valid contact information, and build a scalable outbound engine that would drive real revenue - not just replies.

The Solution

frontBrick built CrossBridge's entire outbound infrastructure from the ground up. We developed a multi-pronged approach to solving their unique data challenges: sourcing eCommerce brands through alternative data methods, enriching company records with actual decision-maker information, validating contact data to ensure deliverability, and creating campaign segmentation that spoke directly to different buyer personas across regions (EU, General eComm, Pet Suppliers, Beverage Manufacturers, and Sales Reps at target accounts).

We deployed a super-scalable cold email system designed for volume without sacrificing personalization - sending 56,400+ emails over the campaign period while maintaining strong deliverability and engagement metrics.

The Results (in under 3.5 months)

The numbers speak for themselves: 97 total qualified leads generated, representing $2.67M in pipeline velocity (calculated at $27,500 average deal size). The campaign achieved a 2.11% reply rate across 56.4K emails sent, with 95 opportunities created worth $95,000 in immediate pipeline value.

Key Metrics:

• 97 qualified leads generated
• $2.67M pipeline velocity
• 56.4K emails sent
• 2.11% reply rate
• 95 opportunities ($95,000 value)
• Campaign duration: Under 3.5 months