An ABM system behind $25.14M in influenced pipeline.

Enterprise accounts need more than an introduction.

Kolet provides eSIM connectivity. Its enterprise audience includes airlines, financial services, insurers and technology companies, with loyalty, ancillary revenue and marketing leaders involved in the buying decision.

The challenge was to earn attention and trust inside those accounts. An email alone had to compete with established telecom providers, procurement processes and the priorities of several stakeholders. Kolet needed a way to build familiarity, understand account engagement and act on it.

One account list. Connected advertising and outreach.

frontBrick built the account-based marketing system around a shared audience. Account research, LinkedIn advertising, engagement signals and direct outreach fed the same sales process.

• Map the market. Build and enrich the account list in Clay, then identify relevant members of the buying committee.
• Build familiarity. Put relevant thought leadership and use cases in front of the target accounts through LinkedIn Ads.
• Observe engagement. Use Fibbler to connect account-level LinkedIn activity with CRM opportunities and revenue.
• Start conversations. Coordinate email and LinkedIn outreach in lemlist, with context from the account research and engagement.
• Keep the handoff connected. Give sales the account context and maintain a shared view of engagement, conversations and opportunities.

The longer-term view: 106 influenced deals.

Across the 15-month period selected in the Fibbler dashboard, Kolet recorded $25.14M in influenced pipeline across 106 deals and $3.215M in influenced revenue across 15 won deals. The same view reports €28,655 in ad spend.

Kolet · 15 months of account-based marketing

Ad spend	Influenced pipeline	Influenced revenue
€28,655	$25,140,000	$3,215,000
LinkedIn advertising investment	106 deals	15 won deals

	Paid	Organic	Both
106 influenced deals	31	26	49
15 won deals	1	8	6

Source: Kolet’s Fibbler reporting, captured 17 October 2026. Paid, organic and combined engagement are associated with CRM deals. Influenced outcomes do not imply sole-source attribution. Spend is in EUR; pipeline and revenue are in USD.

These are influenced outcomes: the dashboard associates account engagement with CRM deals. They are not a claim that advertising alone sourced every opportunity or caused every sale. The dashboard uses euros for spend and dollars for pipeline and revenue.

The outreach view: 654 replies and 196 interested leads.

The lemlist report covers 1 August 2025 to 17 October 2026. It shows 9,367 attempted leads, 9,063 delivered, 3,943 engaged, 654 replied and 196 interested. These are outreach results, separate from the account-level deal totals above.

Original Kolet lemlist report, 1 August 2025 to 17 October 2026. Open the original for a closer look.

Inside one account: the Virgin Atlantic journey.

The account timeline makes the coordinated approach tangible. It shows paid LinkedIn exposure and organic activity around Virgin Atlantic, an opportunity created on 6 January 2026 and a won milestone in May 2026. The CRM original source is recorded as Offline.

Kolet account timeline with deal amounts redacted. Engagement is shown alongside the deal history, not as proof of sole-source attribution. Open the original for a closer look.

What this means for an enterprise GTM team.

An account-based system gives advertising and outreach a shared audience and gives sales a more useful view of account activity. The value is in connecting those steps and keeping the commercial outcome visible over a longer buying cycle.