Cold Email for SaaS

The Challenge

Is it possible to break through in the Quality Management Software space in the competitive medical device, biotech, and pharma industries?

SimplerQMS is a life science–focused QMS software (eQMS) built to digitize and streamline quality management processes for pharma, biotech, medical device/IVD, and clinical labs. SimplerQMS supports compliance with complex requirements such as FDA 21 CFR Part 11, EU Annex 11, FDA 21 CFR Part 820, ISO 13485, GxP, and ICH Q10, among others, and is delivered as a fully validated, cloud-based QMS platform.

- SimplerQMS faced hurdles in penetrating a market dominated by established enterprise QMS solutions. Historically, they haven't been able to make outbound work. Key challenges included:

- Differentiating from legacy QMS providers

- Reaching quality management decision-makers

- Building credibility in a compliance-focused industry within the medical device, pharma, and biotech space

- Converting enterprise prospects with limited resources

The Solution

SimplerQMS hired frontBrick to implement a focused outreach campaign leveraging our targeting methodology.

In three months we implemented scalable and robust cold email infrastructure and strategy, built account-based system to target prospects and generated $420.000 in pipeline. We also trainer SimplerQMS sales team on using a modern, advanced AI techology like Clay.com and Instantly.ai.

Technical Implementation Breakdown:

Cold Email Campaign Metrics:

• Total Volume: 15.7K emails deployed / total of 2,000 prospects
• Reply Rate: 4.4%
• Campaign Duration: September-November 2024
• Daily Send Volume: Average 400-500 touchpoints
• Platform: Instantly.ai + Clay

Pipeline Generation Performance:

• Total Pipeline Value: $420,000
• Average Contract Value (ACV): $20,000
• Qualified Opportunities: 21
• Campaign Active Period: 60 days
• Pipeline Velocity: $7,000 per day

LinkedIn post of Raphael, explaining the value SimplerQMS team received from frontBrick