56 interested leads. Seven weeks of LinkedIn outreach.

Start a conversation senior leaders want to have.

esynergy is a technology consultancy working across data, platforms and AI. Reaching its market meant engaging leaders in financial services, insurance, public sector and not-for-profit organisations with a relevant reason to respond.

The programme target was 30 interested leads a month. The approach used events, podcasts, research and whitepaper contributions to open conversations around the audience’s expertise and priorities.

Build the audience, the invitation and the handoff.

The first two weeks of the engagement went into onboarding: audience building, messaging and campaign setup. Live LinkedIn outreach then ran from 26 August to 15 October 2026, a seven-week campaign period.

• Separate the audiences. Shape research and invitations around the sectors esynergy serves.
• Give each conversation a purpose. Invite relevant leaders to contribute to events, podcasts, whitepapers and focused research.
• Keep campaign context. Record the campaign and the reply so esynergy can continue the conversation with the right next step.

56 interested leads against a 30-per-month target.

The programme generated 56 interested leads in seven live weeks, approximately 33 per month. September was the only full calendar month in the report and delivered 35 leads. August contributed 2 leads over six days and October contributed 19 through 15 October. Seventeen people shared a direct email address.

Public results report, page 1. Prepared 16 October 2026. Open the original for a closer look.

The strongest reason to reply was an invitation to contribute.

Speaker outreach was the largest campaign, generating 24 interested leads. Podcast invitations and the not-for-profit whitepaper contributor campaign each generated 7. Insurance leaders and financial services whitepaper outreach each added 5.

• 24 interested leads from speaker outreach
• 7 from podcast outreach
• 7 from not-for-profit whitepaper contributors
• 5 from insurance leaders
• 5 from financial services whitepaper outreach
• 8 across public-sector conversations, positioning meetings and broader research

A relevant audience across five sectors.

Financial services and banking accounted for 27 interested leads, public sector and health for 10, insurance for 8, not-for-profit for 8 and technology for 3. The report includes organisations such as NatWest Group, Standard Chartered, the Financial Conduct Authority and the Ministry of Justice.

Conversations the team could build on.

These are interested responses to the programme’s invitations and research offers. They are not reported as sales-qualified opportunities or closed revenue. The case shows how a consultancy can create relevant conversations around its expertise and give its team clear follow-up context.